Two Lives One Road

Two Lives One Road approached us with a website that had been previously designed by another web design company. The primary objective was to make visual and functional improvements to enhance the overall usability of the site. A key focus was the signup process, which was initially overwhelming due to all required fields being on a single page. We aimed to streamline this into a more user-friendly, step-by-step process, similar to those used by dating sites, to improve user experience and engagement.

We worked closely with Two Lives One Road to understand their specific needs and identify key areas for improvement. Our role involved implementing several usability enhancements that made the site more intuitive and easier to navigate. This included redesigning the signup process and refining the overall functionality to align with modern usability standards.

One of the main challenges we faced was working with an existing WordPress site that had been coded by another developer. Navigating and modifying someone else’s code can be tricky, but our team’s extensive experience with WordPress allowed us to overcome these obstacles efficiently. We were able to implement the necessary changes without disrupting the site’s existing functionality, ensuring that every change contributed to a cleaner, more effective user experience.

Our approach to the project involved regular virtual meetings with Two Lives One Road to gather insights into their needs and the preferences of their target audience. This collaborative process allowed us to adjust our project scope as needed and ensured that our solutions were aligned with their goals.

We also conducted a thorough analysis of similar websites to identify best practices and integrate effective design elements that would enhance the site’s usability. The result of this research, combined with our experience, led to a more visually appealing website with enhanced usability. The improved signup process and other functionality changes made the site easier to navigate and more engaging for users, aligning with Two Lives One Road's goals for a more user-friendly experience.